What is Login Activity?

Login Activity is a behavioral analytics feature that tracks how your sub-accounts and their users engage with your SaaS platform. It gives you visibility into:

• Who is logging in (users and sub-accounts)

• When they're logging in (timestamps, frequency, patterns)

• How long they're spending in the app (session duration, time spent)

Why It Exists

As a GHL SaaS agency owner, you're running a software business. Login Activity helps you:

• Identify at-risk accounts before they churn

• Spot power users and understand what drives engagement

• Monitor adoption of new sub-accounts after onboarding

• Measure the impact of training, onboarding, or product changes

• Prioritize support based on actual engagement, not just revenue

What Problems It Solves

For Customer Success Teams:

• "Which accounts haven't logged in for 2 weeks?" → Proactive outreach

• "Is this new sub-account actually using the platform?" → Onboarding validation

• "Which users are power users we can interview?" → Customer insights

For Sales:

• "Show me accounts that are heavily engaged but on lower-tier plans" → Upsell opportunities

• "Which accounts are ghosting?" → Risk mitigation

Who Should Use It

• CSMs: Weekly check-ins, QBRs, health score monitoring

• Sales: Renewal risk assessment, upsell identification

• Leadership: High-level engagement dashboards