What This Is

Revenue churn shows how much recurring revenue you’ve lost during a selected period of time.

Unlike customer churn, which counts the number of customers lost, revenue churn focuses on the financial impact of those losses.

Why This Matters

Not all churn affects your business equally.

Losing one high-value account can have a bigger impact than losing several smaller ones. Revenue churn helps you understand where the real damage is happening so you can respond appropriately.

It helps you:

• Measure the true cost of cancellations and downgrades

• Identify high-impact revenue losses

• Focus retention efforts on accounts that matter most

Where to Find It

Path: Dashboard → Revenue Intelligence → Churn Analysis

How It Works

GoCSM tracks revenue churn based on recurring revenue that is lost due to:

• Subscription cancellations

• Subscription downgrades

Churn is calculated based on revenue that is no longer expected to recur and is updated on a nightly sync.

Revenue Churn vs Customer Churn

These two metrics answer different questions.

• Customer churn shows how many accounts were lost

• Revenue churn shows how much money was lost

This is why GoCSM emphasizes revenue churn when evaluating business impact.

How to Read Revenue Churn

• Low churn = strong revenue stability

• Spikes in churn = immediate review needed

• Consistent churn over time = deeper retention issues

Always review churn alongside trends and account-level data.

Tips

• Review churn monthly instead of daily

• Pair churn data with Health Status to find early warning signs

• Investigate downgrades before they turn into cancellations

Who Should Use This

• Agency owners

• Customer Success Managers

• Leadership teams

Related Articles

• See Where Revenue Is Gained or Lost

• Track Upcoming Renewals Before They Happen

• Review Revenue at the Account Level

• How Revenue Data Impacts Customer Health