Track Monthly Recurring Revenue (MRR)

Written By GoCSM

Last updated 1 day ago

What This Is

Monthly Recurring Revenue (MRR) shows the recurring subscription revenue generated in a given month from active subscriptions.

Why This Matters

MRR is the foundation of subscription revenue stability.

It helps you:

  • Understand how consistent your recurring revenue is

  • Measure sustainable growth over time

  • See the direct impact of upgrades, downgrades, and cancellations

  • Establish a reliable baseline for forecasting future performance

Strong MRR indicates your business is built on a dependable subscription base.

Where to Find It

Path: Dashboard → Revenue Intelligence → Overview

How It Works

GoCSM calculates MRR based on active, recurring subscriptions and their monthly plan value.

MRR changes when:

  • A new subscription starts

  • A subscription is upgraded

  • A subscription is downgraded

  • A subscription is cancelled

Data is synced nightly, so MRR reflects directional trends rather than same-day fluctuations.

What’s Included in MRR

  • Active recurring subscription charges

  • Ongoing plan fees

What’s Not Included in MRR

  • Usage-based wallet spend (SMS, AI, calls, email, ads)

  • One-time fees

  • Setup or onboarding charges

  • Cancelled subscriptions

This keeps MRR focused on predictable, recurring income.

How MRR Differs From Total Revenue

  • MRR shows subscription stability

  • Total Revenue may also include usage-based charges

Both are important, but they answer different questions.

How to Read MRR Correctly

  • Rising MRR = sustainable growth

  • Flat MRR = stability with limited expansion

  • Declining MRR = early revenue risk

Small, consistent changes matter more than short-term spikes.

Tips

  • Review MRR weekly or monthly, not daily

  • Pair MRR with Average Revenue Per Account to spot expansion opportunities

  • Investigate declines early, before they lead to churn

Who Should Use This

  • Agency owners

  • Customer Success Managers

  • Account managers

  • Operations and finance teams

Related Articles

  • Track Revenue Intelligence Metrics

  • How to Use the Revenue Overview Dashboard

  • Understand Average Revenue Per Account

  • Understand Revenue Churn and Risk