Login Activities
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The Login Activities Pipeline tracks how often users log in and engage with your platform. It categorizes customers based on their activity levels, helping you identify engaged users, those showing signs of disengagement, and those at risk of becoming inactive.
Each stage of this pipeline can trigger automated actions to encourage re-engagement or reward active users.
Regular logins are a key sign of an engaged customer. If users stop logging in, they may be losing interest, struggling with the platform, or considering cancellation.
This pipeline helps you:
Identify early signs of inactivity so you can take action before it leads to churn.
Encourage engagement by automating reminders and check-ins.
Recognize active users who may be interested in more features, training, or upsells.
Customers are automatically placed in different stages based on their login behavior:
✅ Active Users → Regularly logging in.
⏳ 1 Day Idle → No login in the last 24 hours.
📅 1 Week Inactive → No login in 7 days.
📆 2 Weeks Inactive → No login in 14 days.
🚨 3 Weeks Inactive → No login in 21 days.
❌ 1 Month Inactive → No login in 30+ days
Automations are drafted but fully customizable, allowing you to personalize outreach at different inactivity levels:
1 Week Inactive → Automated check-in email offering help.
2 Weeks Inactive → Send a re-engagement message with helpful content.
3 Weeks Inactive → Notify the success team to follow up.
1 Month Inactive → High-priority alert for potential churn prevention.
Internal notifications are on by default, so your team is alerted when a user’s login behavior changes.
You can adjust the messaging and follow-up actions to fit your customer engagement strategy.
4. When to use this?
When tracking login trends to understand user engagement.
When preventing churn by reaching out to inactive users early.
When identifying highly engaged users who might be ready for upgrades.
Customer Success Teams → Identify disengaged users and offer support.
Support Teams → Detect struggling users who may need guidance.
Marketing & Sales Teams → Engage active users with relevant offers.
Business Owners & Executives → Monitor overall customer engagement trends.
By keeping track of user logins, this pipeline ensures you can act at the right time to retain customers and strengthen engagement.
