GoCSM's "Not Used Features" Workflows Trigger Timeframes

In GoCSM, the "Not Used Features" workflow is designed to encourage the adoption of features that customers haven't utilized recently. This article outlines the specific timeframes that trigger the workflow for each feature. GoCSM rechecks these triggers every 45 days to ensure ongoing engagement.

Trigger Timeframes by Feature:

Automation	5 Days
Blogs	6 Days
Calendars	7 Days
Contacts	8 Days
Conversations	9 Days
Dashboard	10 Days
Form Builder	11 Days
Funnels/Websites	12 Days
Integrations	13 Days
Marketing	14 Days
Memberships	15 Days
Opportunities	5 Days
Payments	16 Days
Reputation	17 Days
Settings	18 Days
Survey Builder	19 Days

How It Works

1. GoCSM monitors the usage of each feature listed above.

2. If a feature remains unused for the specified number of days, it triggers the "Not Used Features" workflow.

3. This workflow typically involves sending a message to the customer, highlighting the benefits of the unused feature and offering assistance or resources to encourage its adoption.

4. The system rechecks the status of each feature every 45 days, resetting the trigger timeframe if the feature has been used.

Best Practices for Utilizing This Information

1. Prioritize Outreach: Focus on features with shorter trigger timeframes first, as they may be more critical to customer success.

2. Customize Messages: Tailor your outreach based on the specific feature and its typical use case in your customers' workflows.

3. Monitor Patterns: Use this data to identify trends in feature adoption

4. Adjust Strategies: If certain features consistently trigger the workflow, consider reviewing their user interface, documentation, or overall value proposition.