Frequency Distribution

Written By Sara Irfan

Last updated 4 days ago

What is Frequency Distribution?

Frequency Distribution categorizes your sub-accounts by how consistently they use your platform, measured as the percentage of days with at least one login within a given time range. It answers: "How many of my accounts are truly engaged vs. just checking in occasionally vs. ghosting?"

What You Can Do with Frequency Distribution

Understand the health of your portfolio at a glance. See how your accounts break down across Heavy, Regular, Casual, and Ghosting categories.
Set benchmarks and track improvement. Check Frequency Distribution monthly. If your Ghosting percentage drops after an onboarding overhaul, that's measurable ROI.
Identify the right intervention for each group. Heavy users → upsell and testimonials. Regular users → maintain with check-ins. Casual users → investigate what's blocking deeper adoption. Ghosting → re-engagement campaign.

Frequency Categories

Category	Criteria	Example (30-day range)
Heavy	85%+ days active	Active 26+ out of 30 days
Regular	50-84% days active	Active 15-25 out of 30 days
Casual	20-49% days active	Active 6-14 out of 30 days
Ghosting	<20% days active	Active 5 or fewer out of 30 days

💡 Important: This measures distinct days with activity, not total logins. A sub-account that logs in 50 times on one day counts the same as logging in once on that day.

Common Questions & Answers

Why is a client showing as 'Ghosting' when they logged in multiple times recently?

Frequency Distribution counts distinct days with at least one login, not total logis. If all their logins happened on the same day, that's 1 active day. Over a 30-day window, 1 active day out of 30 = 3.3% = Ghosting.